No matter what industry you’re in, finding prospective leads can be a challenge. In the real estate industry, everyone you meet is a potential lead, you just need to know how to market yourself and your business. Keeping your name in people’s heads is essential so that they remember to contact you in the future. There are two ways to get in contact with prospective clients; spending time or spending money. How you go about it is up to you.
As far as paid advertising goes, the options are endless. Whether you want to go through social media ads, mailing lists, or ads in the local newspaper, there’s an option for everyone. Pioneer Title can help you with some of these paid advertising options. They’re a great way to get your name out there, quickly and efficiently. The only downside with paid advertising is that everyone has the option to purchase advertising and prospective client lists.
Spending your time creating connections is another way to advertise yourself and get in front of prospects. The more people you create a connection with, the higher the likelihood of them remembering you’re a real estate agent and calling you in the future. A great way to network is through your local realtor association or through community organizations, such as the chamber of commerce. Allowing people to get to know you before you try to sell them on your business can help create more meaningful connections that will stick in their heads. Getting involved in your industry and community can really help get your face out there, but it does take time.
While both are great options to get in front of potential prospects, you have to do what’s best for you. Chatting with other people in the industry may help you figure out what works best in your area! Everywhere is different, and just because something worked in one area does not mean that it will work in all of them.
