Marketing efforts trend upward when business activity levels slow down in any trade. Everyone wants to stand out and make themselves or their product known. With platforms like Instagram and Tik Tok, people are leaning on social media to market themselves and their products.
Social media marketing isn’t just posting random photos or videos and hoping they’ll help bring in business; there’s a whole strategy behind it that has made social media marketing what it is today. Look at some of the most popular brands on Instagram, such as National Geographic and Nike. While their pages may not necessarily fit the aesthetic that comes to mind when we think of social media, each photo they post is there for a reason and fulfills a strategy.
Depending on the goals you have for social media, your strategy is going to change. One of the great things about marketing through social media is that it provides real-time metrics and insights into your audience. This information allows for tweaking and shifting your strategy to achieve your goals better. Social media strategies are crucial for creating a post plan and establishing guidelines for reaching your goals.
There are endless ways to use social media to your advantage; whether to increase brand awareness or to sell products, you can create a strategy to achieve your goal. If you need help getting started, there are tons of online resources to help guide you in the right direction. We’ve linked a few strategy templates below!
Chris Boutté at Zapier outlines six key steps together with a free template on how to design a social media strategy.
The ‘Creating a 30-day Social Media Plan‘ via SproutSocial is built around three key points:
- Setting realistic social marketing goals to align with your overall business goals
- Determining how you will measure the success of your social marketing efforts
- Integrating emerging trends and best practices into your strategy and content development
Hubspot also provides a fantastic framework to help you outline your strategy and presents real-world examples.
###
More recent posts:
No – The Housing Market Isn’t About to Crash…
Real estate experts and analysts have largely dispelled fears of an imminent crash, citing various factors that underpin market stability. According to a report by the National Association of Realtors, while home price appreciation may slow, a significant price...
The PTC Index • July 2024
The real estate market in Treasure Valley has demonstrated remarkable consistency compared to this time last year, with the PTC Index landing at 277 points. Despite some fluctuations in specific sectors, the Treasure Valley real estate market has maintained consistent...
Seven Reasons to Use a Realtor®
Using a real estate agent provides several key benefits for home buyers. Firstly, agents act as expert guides through the complex process of buying a home, handling forms, reports, and legal documents, and helping avoid costly mistakes. They offer objective...
