In any industry, figuring out what sets you apart from others can help you and your business stand out from the crowd. Doing something you enjoy while also helping you stand out is essential in marketing yourself. You want your niche to be something you enjoy doing, whether it’s focusing on commercial real estate, out-of-state buyers, or working with investors, the more you can set yourself apart from others.
If you’re starting out, it’s best to try a little of everything before deciding what you want to specialize in. As Reddit user Velocifox Digital puts it, “You never knew what flavor of ice cream was your favorite until you had been to 31 Flavors enough to taste them all. Don’t limit yourself to a specific sector of real estate until you’ve “tasted” them all!”. While you may have an idea of what you want to focus on, you never truly know if you enjoy it unless you have first-hand experience. Reaching out to other agents from your brokerage or team and asking to shadow them is a great way to experience different types of transactions.
Once you have decided on a niche, it opens a world of opportunity when it comes time to advertise yourself and your business. You can start marketing to people and areas that might be interested in that specific area of real estate. For example, if want to focus on out-of-state buyers, you might begin advertising yourself in areas that they’re coming from, such as California. Pioneer Title can help advise and/or assist with a variety of marketing materials, such as farming lists, or by helping you create mailers informing potential clients about you and your services within you niche. For more information, contact your local business development representative. •
More recent posts:
The PTC Index • December 2024
As November ushered in the holiday season, the Treasure Valley real estate market experienced declines across all major sectors, marking a seasonal slowdown typical of the final months of the year. The PTC Index reflected this trend, landing at 243 points for November...
The PTC Index • November 2024
The Treasure Valley real estate market has been on an upward trajectory, experiencing significant gains in October 2024. This was particularly evident in the areas of refinance activity, new home sales, and existing home sales, with the PTC Index reaching a year-high...
The PTC Index • October 2024
With summer in the rearview mirror and kids back in school, the Treasure Valley real estate market is back in full swing. September 2024 saw a surge in activity, fueled by a drop in interest rates to lows not seen in over a year. These favorable rates have not only...
