Corporate & Brand Identity guidelines

The Pioneer Title Company logo is the official identifying mark for our company. The protection of visual identity is probably one of the most important issues when it comes to developing concepts in which corporate identity (CI) is used.

Both in web design and in print – corporate identity give us precise guidelines on how logotypes, colors and typography should be used. Basically for one simple reason: to promote the visual identity in the most convenient, consistent and efficient way and make sure no mistakes are done. E.g. the logotype remains readable and the whitespace around the logo gives it the space it needs to breathe and be effective – throughout various projects and uses.

Our Logo.

Maintaining the integrity of the Pioneer Title Co. corporate identity through consistent and proper use is essential in building brand awareness. The Pioneer Title Company logo consists of two elements – the PTC symbol and the Pioneer Title Co. wordmark. The symbol can be used alone, but the wordmark should not.

Pioneer Title Logo Elements

Spacing.

To preserve our logo’s integrity, keep at least a PTC badge worth of space between the Logotype and other elements.

Pioneer Title Logo Spacing Guidelines

Print Logo.

This logo is to be used for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product marketing.

Pioneer Title Logo - Print Version

Screen Logo.

This logo is to be used for all screen work, including websites, ad banners, and presentations in the digital medium.

Pioneer Title Logo - Screen Version

Logo Usage & Best Practices.

Maintaining the integrity of the Pioneer Title corporate identity through consistent and proper use is essential in building brand awareness. The following illustrations are logo treatments to be avoided...


Spacial Harmony.

Always leave the logo some space to breathe. Use white or neutral backgrounds.

Pioneer Title Logo - Print Version

Negative is Positive.

If it’s unavoidable to place the logo on our standard color or photograph, use the negative logo.

Pioneer Title Logo - Print Version

Color harmony.

Don’t place the logo on funky colors - ever. Stick with approved colors.

Pioneer Title Logo - Print Version

Legibility.

Don’t use the negative logo on backgrounds that are too light or cluttered.

Pioneer Title Logo - Print Version

Don’t go askew.

Don’t tilt or rotate our logo.

Pioneer Title Logo - Print Version

Drop it.

Don’t add drop shadows, embossing or other visual effects to our logo.

Pioneer Title Logo - Print Version

Watch that figure.

If resizing our logo, mind the proportions and take extra care no to squish or elongate it.

Pioneer Title Logo - Print Version

Keep it cool.

Our logo uses our carefully-curated variations of blue. Avoid using anything other than approved colors.

Pioneer Title Logo - Print Version

Colors.

Our colors are part of our brand and provide clear recognition of our company. The following swatches are our official brand colors.

Pioneer Title Logo - Print Version

Ancillary Brands.

The Pioneer Family of companies allows us to offer different services to different segments within the real estate industry. Each company’s brand has be realigned for overall consistency while clearly identifying membership within the Pioneer family. The accepted brand style guidelines and principles for Pioneer Title Co. also apply to ancillary brands.

Pioneer 1031 Co.

Pioneer Finance

Pioneer Lender Trustee Services

Logo Downloads


Pioneer Title Co.

EPS/Illustrator Logo Pack
(suitable for commercial printing/production)

JPG Logo Pack

Pioneer 1031 Co.

JPG Logo Pack

Pioneer Builder/Developer Services

JPG Logo Pack

Pioneer Finance

JPG Logo Pack

Pioneer Lender Trustee Services

JPG Logo Pack

To request a file format not provided here, please contact Pioneer Title Co Corporate Communications.